- A 95% naturally derived exfoliating shampoo for fine hair & normal to oily scalp. Lightweight texture helps gently exfoliate, purify & renew scalp. Developed with a micellar cleansing system for added purification. Contains Wintergreen derived salicylic acid to remove build-up that can clog pores. Enriched with Ayurvedic herbs including ginseng & organic turmeric to invigorate scalp when massaged in. Reduces hair loss by 53% when used as part of the invati advanced™ 3-step system. Infused with Aveda's own pure-fume™ aroma to boost the mood. Vegan, free of silicone, parabens, mineral oil, petrolatum, formaldehyde, animal ingredients, synthetic fragrance & gluten.