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- A repairing & strengthening shampoo. Features a vegan, 90% naturally derived formula. Gently removes excess sebum, product build-up & pollution. Helps strengthen & repair damaged hair while building bonds at the core for stronger hair. Protects hair against heat damage up to 450°F & from UV (drying effects of the sun) Scented with Aveda's own pure-fume™ aroma. Suitable for all hair types & textures. Safe for color treated & chemically processed hair. Free of silicone, parabens, mineral oil & synthetic fragrances.