With pictures taking over the internet and a camera in every pocket, looking good for photos is now the new standard for makeup. But which products will actually make you look better on screen? Here are the top picks in every category.
Getting the right primer is absolutely crucial. Starting with primer lets you smooth out uneven skin texture, disappear fine lines, and shrink the appearance of pores until all you're left is a silky, even canvas. If you've got oily skin, a primer is even more critical because the best ones control oil. Not only will they prevent shine, but they will also ensure your foundation adheres without slipping. If you've got dry skin, a primer hides dry patches and provides a barrier to lock in moisture. Our favourites include Photo Finish Primer by Smashbox, which prevents transfers and Jane Iredale's Oil Control Primer, which comes in a sleek, travel-ready compact.
Cameras can be unforgiving, magnifying even the slightest flaw. Fortunately, a matte foundation is all you need for a flawless face. A matte surface allows the camera to capture the dimensions of your skin more completely. It's why actors on TV sets never bling themselves up with crazy highlighter. Once you've got your semi-to-matte foundation ready, just grab a BeautyBlender and pat it on! These magical little sponges can make any skin look downright airbrushed, and no serious selfie-taker can be without one. Or, if you're a traditionalist, buff on your foundation with the BareMinerals Complexion Perfector Brush for full-coverage application.
You don't need an Instagram filter with these babies in your arsenal. Top-notch finishing powders will blur your skin so that imperfections vanish and make you look as if you'd just added a real-life filter to your face. The best ones control oil and add a translucent veil to your face so that when the light hits, you look like you're glowing from the inside-out. We love Estee Lauder's Pressed Powder for oily skin types, and Givenchy's Translucent Powder for normal skin.
Well-executed eye makeup can light up a room. So make them stand out for the camera by adding some definition for a bigger contrast. Even though thick eyeliner and 3 coats of mascara might look overdone in real life, the camera won't see it that way. The bigger the contrast, the bigger (and more mesmerizing) your eyes will look. Use Shu Uemura's iconic Eyelash Curler before applying mascara for an eye-opening curl, and use Lancome's Wide Angle Effect Mascara on top for a falsie effect.
Brightly-coloured lips stand out more. So grab a traffic-stopping shade and swipe on! We like stains for their longevity and the way they leave behind a smooth wash of colour even after eating and drinking. YSL's Vinyl Cream Creamy Stain is our all-time favourite. Liquid lipsticks are a close second, depending the type of finish you're going for. Lancome's Shaker Liquid Lipstick delivers a highly-pigmented finish and has the cutest sponge applicator you've ever seen. Check out all of the following picks to see even more gorgeous shades!