Fenty Beauty, Allow everyone to be their own star

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We all have our own natural beauty, undoubtable truth. However, when we want to enhance our own beauty with makeup, skin tone can be a problem. It can be hard for us to find the right shade for different skin tones, not to mention skin condition can add even more variation to the game.

Start of Fenty Beauty and Fenty Skin

Finding the right primer and foundation can be tricky. Rihanna sees this void, and starts to create makeup focusing on a wide range of traditionally hard-to-match skin tones. Launched in 2017 this makeup line with 40 shades is the start of Fenty Beauty. Kicking right to the industry to rethink and create more shade for different skin tone.

Later in 2020, the brand ventured into skincare, starting the product line of FENTY SKIN. With the same minimalistic aesthetic as FENTY BEAUTY, the line include skincare and body care. Targeting at eliminating pores.

Foundation and Primer

Starting from foundations and primer, Fenty Beauty make sure they have a wide range of form and formulas available to the market. From pressed foundation to liquid foundations.


But all their products are aiming to be light-weight and buildable. So you can decide the coverage you want. They also won't cake up in fine lines, but blur it for you instead. So you can enjoy poreless complexion on the go, with skin look matte and flawless.


And their fluid foundation has even more choices for you to choose on. From hydrating light coverage, to long-wearing full coverage.

Contour make easy

Contour can be tricky, especially for people like me that is not good at complex makeup. And I really liked the Match Stix series from the brand.


Match Stix series has a huge variation of shades and finishes, and some of them are so shimmering, that is a perfect highlight. Lightweight yet creamy and easy to apply. It blends so beautifully, it is really fool proof. It can also be used as a blush!


For those who can work like a pro, you can also try this Fairy Bomb Shimmer Powder that comes with differnt shades. As a loose powder, it can even apply to your body . Its smooth, hyper-reflective shimmer gives an amplified precision & payoff for all skin tones. When blended out, it gives a multi-dimensional wash of colour on the face, eyes & body.

Experiment with lips

Lipstick is always what girls plays with as a kid, same for Rihanna. And she know how important good lip look is, so she created a huge variation of lip makeup products.From sheer shiny finish lipsticks and lip gloss to a soft matte finish from liquid lipstick.


And we all want plump lips, and this Gloss Bomb Heat Universal Lip Luminizer & Plumper is a must have. Shimmer-free formula provides an instant plumping effect with a gently titillating & warming sensation. Lush, smooth texture delivers a hint of tint that feels comfortable & nourishing.

The innovative Plump Job Complex contains ginger root oil & capsicum fruit extract for an undeniably thick pout. Enriched with conditioning Shea Butter & Vitamin E to lock in moisture. It can be layered over lipstick for even more variation on your look!

Enjoy working with your eyes

Eye makeup is down to eye shadow, liner and brow. Fenty beauty got you covered.


This mini eyeshadow palette, it might be portable, but it is packed with 6 highly pigmented colour. Carefully curated by Rihanna herself for you to pull off a stunning look easily.Features a long-wearing, smooth & blendable texture, you can achieves limitless eye looks in a snap.


This creamy & long-wearing pencil eyeliner effortlessly glides across lids without fading or transferring.Features a smart triangle shape with a twist up tip to make it easy to hold & control, plus water-resistant & smudge-resistant formula. This liner is fail-proof.

Highly pigmented formula gives various finishes from matte, shimmer, metallic to glitter. Work well for rookies, great fun to use for experts

Cleanse it well


We all know how important it is to cleanse your skin and remove makeup after a whole day. Fenty Skin is the one you can look up to.


First, cleanse with Total Cleans'R Remove-It-All Cleanser. This 2-in-1 makeup remover & cleanser transforms from a cream to a decadent lather upon use. To remove dirt, oil & long-wear makeup without stripping or drying out skin. Contains antioxidant-packed Barbados cherry & coconut-inspired cleansers to treat skin. Purifies pores & fights shine long even after rinsing off.


Then tone your skin with a pore-refining, 2-in-1 toner-serum. Unique thick texture dissolves instantly into skin, instantly refine the look of pores & reduces dark spots. Evens skin tone & fights shine without stripping skin.

Leaves skin feeling smooth, plump & replenished, and unveils a clearer & brighter complexion.

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